A creative problem solver specialising in visual and interaction design with experience designing for desktop, mobile and print. Experienced in building and improving digital ecosystems.

About me

A digital product designer with extensive experience in visual communication. I began my professional journey in advertising and print media, and over the past decade, I have primarily focused on User Interface, User Experience, and Visual Identity.

With over 20 years of experience in the design industry, I firmly believe that authentic creative leadership stems from active involvement in the work. My commitment to the creative process is fueled by my passion for the beauty of the details, bringing hands-on expertise to every project. As a seasoned design leader, I find fulfilment in guiding my team while actively contributing to project execution.

Maintaining this hands-on approach ensures that I not only offer strategic vision but also possess a deep understanding of the constantly evolving design landscape. It’s not just about leading from the sidelines; it’s about being immersed in the action, shaping ideas, and nurturing curiosity.

Throughout my career, my focus has been on developing strong brand identity systems in both, digital and print design layouts combined with intelligent usability solutions of projects for early-stage companies or those undergoing a complete overhaul of their identity and product portfolio across various sectors including fintech, crypto, AI, data, lifestyle, consumer electronics, and health-tech.