Classic Driver
CZ
Online car magazine and marketplace for luxury boys' toys
2017

Classic Driver

Vintage car magazine with a large marketplace from various European dealers. This website is older than Google and the project was part of my cooperation with U+.

Product Design
User Interface
Design System
User Experience
Prototyping
Visual Identity
Web Design
No items found.

The task

Merging the magazine with the marketplace and adding new trading categories. Refreshing the identity, crafting a better user-centered solution and mobile app.

The solution

The identity was revisited and improved into a better shape for the digital environment by changing the logotype, and the typography and refreshing the colour palette and combining them into a new design system.
We analyze the current web flow and business model in order to come up with a new UI and UX for the website and rebuild the core structure into a more intuitive one.

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No items found.

Some of the information for this project can be under NDA agreement.

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