Project insights
From crafting the identity and design library to UX enhancements.
The company and its main product identities were my first mission. Concurrently, a crucial part of my process was developing the design library, which was the basis for the MVP prototype and subsequent versions. In the project's second phase, in addition to the UI tasks, I was focused on enhancing interaction and user-centered design.
My role
Designed the brand identity of the company and its main product.
Created the comprehensive design library of the product.
Supervised the implementation of the library with FE developers.
Conducted user research and tested multivariate solutions to validate design decisions for the MVP and further versions of the product.
Created, collaborated, and iterated on flows, prototypes, and high-fidelity visuals to advocate for simple and impactful solutions.
Continuously iterated on designs based on feedback from users and stakeholders to ensure quality, consistency, and collaboration.